SWOT ANALYSIS: A CASE STUDY WITH BRAZILIAN ELITE OF VOLLEYBALL

Abstract

In Brazil, some actions in the field of Sports Management have proven effective, both in the aspect of the results of the competitive teams, but mainly on the promotion of democratization of access and development of the sport in all regions of the country. Volleyball Participation in the growth of national sport is undeniable. This success is due in large part to the management provided by the Brazilian Volleyball Confederation. This study aims to identify the innovation of this sport, particularly in relation to strengths and weaknesses, threats and opportunities in the process of development and evolution in Brazil. This is a case study with a qualitative approach, seeking a thick description of the phenomenon by analyzing the speeches of elite volleyball players, highlighted in the period of its transformation and evolution, contributing to a discussion on this and Sport primarily with the development of public policy and directing related to education, sport and leisure activities population. The instrument used for data collection was a semi-structured interview as a tool with the Interview Guide Triple Helix (REHT) and analysis of issues that related to the SWOT analysis. The purposive sample consisted of seven Brazilian players who participated actively in the growth of this sport practice process. Several findings lead us, prays to the contributions of the Government, the Company and the University in its growth, now the gaps that still need to be completed to the consolidation of this sport.